
EST. 2021 — GLOBAL BASKETBALL AGENCY
Bey Sports Agency & Consulting empowers athletes worldwide — building real professional opportunities, global exposure, and long-term careers on and off the court.

ABOUT THE FOUNDER
Trayvon Jefferson Bey, widely known as "Tray Bey," is a former professional basketball player turned international coach, entrepreneur, and sports executive. He is the Founder and CEO of Bey Sports Agency & Consulting (BSA), a global agency dedicated to helping athletes build professional careers and expand their brand worldwide.
As a player, Bey built his reputation competing professionally across multiple countries — China, Jamaica, Guatemala, the UAE — including strong stints in Mexico, where he earned All-Star recognition and gained attention for his scoring ability, athleticism, and leadership on the court.
Following his playing career, Bey transitioned into coaching and player development, working with athletes in the United States, Mexico, Jamaica, Dubai, and China. Through BSA, he has successfully placed over 300 athletes into professional opportunities across Asia, Europe, and Latin America.
"My thought process behind starting my own sports agency was a decision I made a year ago. Although I'm still a player in the professional basketball industry, I've decided to start my own management group because I have a passion for helping players get to the next level. I have been managing my own career since the start as well."
— MISSION STATEMENT —
At Bey Sports Agency & Consulting, our mission is to empower athletes worldwide by creating real professional opportunities, building global exposure, and developing long-term careers both on and off the court.
With a proven track record of placing 300+ athletes across Asia, Europe, Latin America, and the Middle East, BSA stands as a bridge between talent and opportunity through strategic partnerships, high-level showcases, and personalized career development.
Our purpose is simple: turn potential into profession, and dreams into reality.
WHAT WE DO
Full-service management for professional and emerging basketball talent worldwide.
Direct pathways into pro leagues across Asia, Europe, Latin America and the Middle East.
Strategic positioning, content and showcase opportunities for under-the-radar talent.
Skills training, basketball IQ development and long-term professional mentorship.
TALENT WE BELIEVED IN
Here are some of the athletes BSA identified, developed, and placed into professional opportunities across Europe and Latin America — giving them the shot their talent deserved.
Ukrainian Navy SportEurope — Ukraine
BSA identified Brendan's potential and connected him with Chaika VMSU, giving him a real shot to play professionally in Europe.
LBE Chihuahua LeagueChihuahua, México
Through BSA's network, these athletes earned a spot in the LBE Chihuahua League competing for Team Vaqueros Saucillo.
Libatap LeagueTapachula, México
BSA opened the door for Jabiri to take his talents to Tapachula, México where he now plays for Club Cerritos in the Libatap league.
LBE Chihuahua LeagueMéxico
BSA believed in Chauncey's talent and placed him with the Leñadores in the LBE Chihuahua League, turning potential into a pro contract.
PROFESSIONAL LEAGUES
Exposure-based platforms built to put athletes in front of international scouts and decision-makers.
Bangkok, Thailand
An exposure-based professional league designed to put players in front of international scouts and decision-makers.
México
Expanding opportunities for athletes in the global market through a competitive Mexican platform.
SOUTHEAST ASIA — TIP-OFF OCTOBER
With the league set to tip off this October in Bangkok, Tray Bey is on the ground putting everything in full motion — finalizing team operations, partnerships, player evaluations, venue logistics, and media rollout for what is shaping up to be one of Southeast Asia's premier exposure platforms.
The countdown to October begins now. Bangkok, it's go time.
MEXICO'S #1 DEVELOPMENTAL LEAGUE
A 2-month professional exposure league launched by BSA — designed to deliver high-level competition, visibility, and real opportunities for players breaking into the international market. Hosted in Huajuapan de León, México, August – October 2026.
Direct Pathways to Contracts
With 5+ years of successful player placements in México, BSA continues building real pathways for athletes. Former GM of LBE assists with league operations and player evaluations.
THE TEAM
A small, dedicated team working alongside our founder to grow the agency globally.

BSA ASSISTANT
Marketing & Partnerships
Garrett works alongside Bey Sports Agency supporting marketing initiatives and partnership development. He helps amplify the agency's global brand, build relationships with collaborators, and assist the day-to-day operations that keep athletes and partners connected.
TESTIMONIAL
Hear directly from the athletes and partners we work with.
FOLLOW THE JOURNEY
Behind-the-scenes content, athlete features, showcases, and the daily work of building a global basketball agency. Subscribe to follow every step.
Visit Our Channel
@beysportsagency
youtube.com
FAQ
Bey Sports Agency has deep connections in the NBA, NBA G-League, and premier international leagues including the EuroLeague, CBA (China), and various top-tier divisions across Europe and Asia.
Yes. We provide comprehensive NIL (Name, Image, and Likeness) strategies for collegiate athletes to help build their digital brand and secure local and national endorsement deals.
We prioritize the "360-degree athlete." Beyond contract negotiations, we focus on financial literacy, post-career planning, and high-performance lifestyle coaching.
Absolutely. We have a robust network across FIBA-certified leagues in Europe, Asia, and Australia. We specialize in navigating international contract laws and helping American players transition to the professional lifestyle abroad.
— GET IN TOUCH —
Whether you're an athlete chasing the next level or a club seeking talent, BSA is the bridge. Let's build your career.